NORTH CHICAGO, Ill., March 23, 2017 /PRNewswire/ -- AbbVie, a global biopharmaceutical company, today announced that actress, dancer and Emmy Award-winning choreographer Julianne Hough is helping to raise awareness about endometriosis through a campaign called "Get in the Know about ME in EndoMEtriosis." The campaign, sponsored by AbbVie, is dedicated to inspiring women to learn about and understand endometriosis, a disease affecting an estimated one in 10 women,1 and to address their symptoms with a healthcare professional. Despite being one of the most common gynecologic disorders in America, there is a lack of awareness and prioritization of endometriosis as an important women's health issue.
"After I was diagnosed with endometriosis in 2008, I talked about my symptoms with family and close friends and it led some of them to talk to a doctor about their own symptoms," said Hough, who is best known as a two-time professional champion and judge on Dancing with the Stars. "I am the ME in EndoMEtriosis and I'm here to show women what the face of this chronic and painful disease looks like. Endometriosis is a part of me, and it could be affecting you and many other women in your life."
Endometriosis is associated with pain symptoms which can be debilitating and may interfere with day-to-day activities. Without proper communication about endometriosis, it may take longer for women to receive a diagnosis. The "Get in the Know" website aims to increase awareness about endometriosis, elevate understanding and facilitate conversations between women and healthcare professionals. Women with endometriosis can suffer for up to six to 10 years before diagnosis2,3. The website features a wide range of information and tools such as an endometriosis checklist, which provides a simple overview of symptoms so women can identify those that apply to them, and a symptoms tracker, meant to help women understand the impact endometriosis symptoms have on their daily lives.
"AbbVie is proud to work with Julianne Hough and to make this education campaign possible," said Michael Norton, vice president, head of U.S. medical affairs at AbbVie. "Although endometriosis cannot be cured, the pain associated with endometriosis can be managed upon proper diagnosis. With the 'Get in the Know about ME in EndoMEtriosis' campaign, our hope is to educate about endometriosis and empower women to engage in dialogue with physicians, family and friends to help bring awareness to symptoms and change the way the disease is understood."
For more information, visit MEinEndo.com and join the conversation online by sharing #MEinEndo.
Endometriosis occurs when tissue similar to that normally found in the uterus begins to grow outside of the uterus, leading to long-term pelvic pain (during or between periods), pain with intercourse and other painful symptoms4. These growths are called lesions and can occur on the ovaries, the fallopian tubes, or other areas near the uterus, such as the bowel or bladder5,6. There is no cure for endometriosis, and the associated pain is currently managed with oral contraceptives, progestins, danazol, nonsteroidal anti-inflammatory drugs (NSAIDs), opioids, and GnRH agonists, many of which are not specifically indicated for the treatment of endometriosis. In more extensive cases, surgical interventions (e.g., laparotomy or laparoscopy) are often pursued, and may not be curative for all individuals7.
About Get in the Know about ME in EndoMEtriosis
Get in the Know about ME in EndoMEtriosis is a women's health campaign dedicated to inspire women to learn about and understand endometriosis. The campaign seeks to educate and empower women to evaluate whether they are the "ME in endoMEtriosis" by finding out how to identify and address symptoms of endometriosis with their healthcare professional. Endometriosis affects an estimated one in 10 women8, but despite being one of the most common gynecologic disorders in America7, there is a lack of awareness and prioritization of endometriosis as an important women's health issue8. Learn more at MEinEndo.com and join the conversation online by sharing #MEinEndo.
AbbVie is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories. The company's mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world's most complex and serious diseases. Together with its wholly-owned subsidiary, Pharmacyclics, AbbVie employs approximately 29,000 people worldwide and markets medicines in more than 170 countries. For further information on the company and its people, portfolio and commitments, please visit www.abbvie.com. Follow @abbvie on Twitter or view careers on our Facebook or LinkedIn page.
1American College of Obstetricians and Gynecologists: FAQ Endometriosis. http://www.acog.org/-/media/For-Patients/faq013.pdf. Accessed December 19, 2016.
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4Mayo Clinic. Diseases and Symptoms: Endometriosis Fact Sheet. http://www.mayoclinic.org/diseases-conditions/endometriosis/basics/symptoms/con-20013968. Accessed February 1, 2016.
5The American College of Obstetricians and Gynecologists. ACOG Education Pamphlet AP013: Endometriosis. Washington, DC: September 2008. ISSN 1074-8601.
6MM, Silverberg K, Olive DL. Endometriosis and Adenomyosis. IN: Copeland LJ, Jarrell JF, eds. Textbook of Gynecology. 2nd ed. Philadelphia, PA: WB Saunders; 2000:687-722.
7Mayo Clinic. Diseases & Conditions: Endometriosis Fact Sheet. http://www.mayoclinic.org/diseases-conditions/endometriosis/diagnosis-treatment/treatment/txc-20236449. Accessed February 1, 2016.
8Shah DK, Moravek MB, Vahratian A, Dalton VK, Levovic DI. Public perceptions of endometriosis: perspectives from both genders. Acta Obstetricia et Gynecologica Scandinavica. 2010;89(5):646-650.